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Ekman Associates is a woman-owned, WBENC Certified consulting firm that specializes in developing business, digital, and technology strategy, delivering solutions, and addressing human resource demands. Comprised of business and technology leaders with both corporate and consulting backgrounds, our leadership team, led by CEO Lisa Ekman, has 30+ years of experience across a broad range of business disciplines and industries.  

Our experienced technology and business professionals have worked for Fortune 500 companies across various industries including Entertainment, Real Estate, Construction, Technology, Financial Services, Health Care, Consumer Package Goods, Insurance, etc.

​Since our inception in 2007, we have successfully worked with companies of all sizes, both domestic and international, ranging from large, household-name corporations to start-up organizations.  Our experience enables us to customize our approach to tailor-make each engagement.

​We have a proven track record of success, consistently exceeding our clients’ expectations.


Lisa A. Ekman
CEO / President

Lisa Ekman is a proven information technology executive with extensive responsibility in leading IT organizations across multiple industries, focusing on managing IT from a technical and business perspective.  As President of Ekman Associates, Lisa is engaged in all aspects of the firms’ operations and Client engagements with complete oversight to ensure success.

Lisa’s breadth of experience spans 30 years working in both domestic and multinational companies.  During her career, Lisa has earned a solid reputation for being business focused, results oriented and committed to excellence in execution. She has held many executive level roles including the office of CIO and has developed IT teams ranging from 50-250 people with significant budget responsibility.

Lisa’s expertise crosses diverse industries such as Entertainment, Banking, Consumer Packaged Goods, Internet Service Provider, Real Estate, Insurance, Health Care, Hospitality, Retail, Development and Construction, and Foodservice.

Tom J. Ekman

Tom Ekman co-founded Ekman Associates, Inc. in 2007 based on his belief that Ekman Associates can fill a significant void in the industry by supplying honest, high quality consulting and direct hire expertise.  Tom serves as the firm’s CFO and is responsible for the day-to-day operations and finance functions.   

Tom’s experience spans 30 years and includes executive level positions within the Finance, Banking, Corporate/Crisis Communications and Executive Recruiting industries. 

Prior to Ekman Associates, Tom served as Head of the Investor Relations Practice Group for a leading global Corporate Public and Crisis Communications firm.   Additionally, Tom Co-founded a financial communications firm specializing in Investor Relations and Corporate Communications.  Earlier in his career, Tom served as an executive in the banking industry as well as a Financial Consultant for Morgan Stanley.

Firouzeh Farmand
SVP, Business Development

Firouzeh Farmand, Senior Vice President, Business Development, has over 30 years’ experience in technology execution, talent leadership, and sales management.  With deep experience in Technology and Business Transformation, Firouzeh partners with Ekman Associates leadership team to define and implement the firm’s business development and go-to-market strategies, create professional consulting opportunities, and oversee the management consulting services.


Prior to joining Ekman Associates, Firouzeh was VP, Head of Talent Management West at RGP, a global management consulting firm, and had served as Managing Director, Orange County office. Throughout her career, Firouzeh’s goal has been to deliver the optimal solution by focusing on the fundamentals of people strategy and tightly managing solutions delivery, resulting in her clients emerging stronger, more agile, and better able to respond to an ever-changing business environment.


Anastasia  Petrov
Technical Recruiter

Anastasia is a strong business professional, skilled in providing talent solutions to align with client resource needs.  She brings 10 years of Technical Recruiting experience. Anastasia started her career in IT as a Business Analyst in a high-tech company based in Northern California.

In her spare time, Anastasia raises champion Corgi canines specializing in search and rescue as well as personal protection. 

Rosa Martinez
Director, Talent Management

Rosa Martinez joined Ekman Associates in 2016 and is a results-oriented director of talent management.  She began her career in finance within the Health Care industry.  It was through this experience that she realized she enjoyed the human aspects of business and continued to develop her career in talent management.   Rosa has solid experience attracting, onboarding and retaining high quality employees, developing their skills and motivating them to perform to the best of their abilities. 


Rosa’s strategy is built on a strong belief in understanding human nature and fostering strong professional relationships.  Her goal is to nurture, develop and provide the talent that powers Ekman’s growth and performance.  Throughout her career, Rosa has earned a solid reputation for being client focused and committed to excellence in execution. 

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